If we've uncovered something this summertime, it's that Hedi Slimane is not a person to tread frivolously. No, Slimane is the kind of guy who
I'm talking, of system, about Slimane's "Day 1 " decision to alter the name of Yves Saint Laurent to Saint Laurent Paris. Right after inserting the word "Paris" into the label's identify, he instantly relocated the base of operations to Los Angeles. That is hubris.
Upcoming, Slimane experienced the possibility to showcase his radical new genius vision for YSL/SLP's potential with his initial - ever advert for the manner brand name. And he squandered that prospect by deciding on to use a picture of musician Christopher Owens' back and side -arm. For a style manufacturer, the debut picture is reasonably minimal on trend : there's some messy hair and two popular tattoos and also some hot, ripply ribs, but zero objects of garments.
WWD (which is, by the way, nevertheless employing the abbreviation "YSL") managed to track down a rep and get a statement : "A YSL spokeswoman described the campaign as 'institutional,' to convey an environment, with the Owens place the first of fifteen unique pictures." And for sure : yet another crop of Saint Laurent Paris images have just leaked on the web, spotlighting the label's eyewear. And so now we can undoubtedly affirm that the really very first advertisement did a shoddy work "convey[ing] the environment " of the brand name less than Slimane. Aside from the monochromatic scheme, the eyewear campaign has absolutely nothing in widespread with the moody, rock-n-roll marketing campaign debut &mdash the versions are wearing garments ! you can see their faces!
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