The Toronto Film Festival has been in town for close to a week now and I've been fortunate enough to sample a small taste of the celebrity lifestyle thanks to the countless gifting lounges across the city. Not only are these hidden sanctuaries the go-to places for celebrities and media to be pampered and prepped for their next big red carpet event, but they also offer the chance to sample new goodies, which in most cases, visitors can take home with them.
I guess you're now wondering, what with their Scrooge McDuck bank vaults, why do stars need free stuff? Well, aside from the fact that they're usually too busy to shop, celebrity gifting suits offer the chance for brands and designers to get their wares onto those famous bodies in the hope that they'll be photographed.
So what kind of swag was on offer at this year's festival? I visited three different lounges to gawp at the goodies.
The goods: First up is EGPR's Essentials Lounge which, I must say, is the most anticipated event amongst media pros. This year, the EGPR team outdid themselves with a bounty of goods ranging from John Frieda hair products, Benefit Makeup (if you haven't tried their POREfessional, I suggest you head to Sephora now!), Calvin Klein underwear, and Elizabeth Grant skincare.
The services: The Essentials lounge was the one-stop shop for all your head to toe needs. John Frieda hair care were on standby to tame tresses; Calvin Klein Underwear Fit Consultant and expert Claudia Tonna was there to size media up...and down (turns out I've been wearing the wrong bra size); Winks Eyelash Boutique technicians were on hand to extend and enhance lashes; and Tan on the Run founder and airbrush tanning technician, Nicole Hyatt, was there to skillfully bronze and contour those who were looking to add a little glow to their flow.
The attendees: Media moguls from the likes of Toronto Life, FASHION, More Magazine and CosmoTV.
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