H&M confirmed the rumors that Lana del Rey is starring in its Drop 2012 advert campaign, and because the songstress has been cultivating a little bit of a retro picture, the brand name decided to embrace that vibe for the marketing campaign. The freshly unveiled pictures, photographed by Inez van Lamsweerde and Vinoodh Matadin, present the singer in a monochromatic peach search composed of skinny denims and a fluffy sweater. Her signature Priscilla Presley-esque hair, long talon-like nails, and nude lip with a smoky eye are on entire exhibit. In trying to keep with the 50s come to feel of the campaign, Lana also performs a cover of Elvis&rsquo &ldquoBlue Velvet&rdquo in a short film on the H&M internet site.
Normally really vital, discussion board members ended up completely on board with the marketing campaign. &ldquoLove how she's styled for this, very well performed H&M,&rdquo TeeVanity commended.
Mchunu posted, &ldquoI am seeing the 50s reference arrive through extremely firmly right here, but what I like most about it is how contemporary it is. Inspite of the theme, she does not appear like a caricature from the 50s glamazon period.&rdquo
We&rsquore okay with a celebrity receiving the marketing campaign, as lengthy as it&rsquos not long lasting. MulletProof wrote, &ldquoLana seems to be incredible. I only hope they don't make a routine out of this since I however desire versions.&rdquo
If you find your self combating more than 1 of these sweaters arrive drop, you could uncover that your tug-of-war opponent is a Fashion Place discussion board member. Be forewarned, we all want this sweater.
Images : WWD
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