Members-only e-commerce internet site Moda Operandi, which permits customers to pre- purchase luxurious apparel straight off the runway and wear them before anyone else ( well, prior to non- celebrities at least ), has gotten hundreds of interest given that it started out in February 2011. Co- started by heiress Lauren Santo Domingo and previous Gilt Group worker Aslaug Magnúsdóttir, the internet site speedily snapped up a click -to- buy partnership with Vogue and an extra $ 10 million in funding inside their 1st couple months of existence. They subsequently beefed up their workers in November with superior - profile names like former Marie Claire editor Taylor Tomasi Hill, former Internet -a-Porter personnel Ashley Bryan (who's also the daughter of Anna Wintour's longtime boyfriend, Shelby Bryan), and previous Neiman Marcus govt Roopal Patel.
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