Friday, January 11, 2013

Is Beyonc the new face of H&M?

The Twittersphere is alight this afternoon with the rumour that Beyoncé is the new face of high-street chain H&M.

READ: & Other Stories announce London store

On Tuesday, the bootylicious singer was snapped on a shoot in the Bahamas wearing tropical-print pieces, sparking speculation as to what the shoot was for. Adding fuel to the fire, one of her dancers, Kimberly Gipson, reportedly tweeted (then deleted) the following comment about the shoot: "First day of trial in the Bahamas! H&M all set … go."

Beyoncé posted this photo of herself with daughter Blue Ivy in the Bahamas on her blog. Photo:

The H&M press office have told us they don't comment on rumours, but also didn't deny it. Plus, rumours of Lana Del Rey becoming their new face swirled around for a good few weeks before the brand actually confirmed it last year, so it could well be true.

READ: David Beckham teams up with Guy Ritchie for H&M

If true, the gig would make the mother-of-one's already bulging 2013 diary even busier - not only has she just signed a multi-million dollar deal with Pepsi, she's also set to perform at half time at the Super Bowl, as well as at Obama's inauguration ball, release a reveal-all documentary and a brand new Destiny's Child album in just a matter of months. Phew.


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