Saturday, January 12, 2013

It's Destination Calgary for Destination Maternity

I'm no expert on pregnancy or rearing small child folk, but I'm a huge, guiltless fan of Bravo's Pregnant in Heels and am well aware of the ongoing plight of a mommy-to-be to find fashionable, comfortable maternity wear. It's somewhat ironic given the vast size of this market, but it still seems as though many mainstream retailers have failed to catch on, especially here in Canada. But that's where Destination Maternity comes in.

It touts itself as "the world's leading maternity apparel retailer" and operates from over 1,887 retail locations in the U.S. and a 137 international franchised locations. As of yesterday, one such international franchise can be found in Calgary, Alberta at the Kingsland Village retail development just south of Chinook Centre on Macleod Trail, as Destination Maternity finally opens its first Canadian store.

What does this mean? Well, for Albertans it means access to designer maternity brands including A Pea in the Pod , BCBG, Heidi Klum collections, Rosie Pope (she of Pregnant in Heels fame!), AG Jeans, J Brand, French Connection and 7 For All Mankind. It also means access to an expert assortment of accessories and nursing apparel and a 3,300 square-foot space housing a relaxation area for family members and friends, complete with plush chairs, flat screen TVs and a play area for children.

                                                             A Pea in A Pod Tie Sweater; AG Jeans; French Connection Leather Jacket

"We are excited to expand our availability and our offering to moms-to-be in Canada," says Ed Krell, the Company's Chief Executive Officer. "Opening a store along the Macleod Trail corridor, one of Calgary's premiere shopping destinations, is a great opportunity to increase the reach of the Motherhood Maternity brand as well as introduce our luxury A Pea in the Pod brand to a market where there is a clear demand for maternity apparel at both moderate and better price points."

There's no word on whether the company has plans to expand to other provinces, but they do have an online store, where I pulled a few of my favourite items to dress a bulging bump.

                                                                                                   A Pea in a Pod Sleeved Dress; BCBG Lace Dress

                                                                  Graham & Spencer Empire Seam Dress; Rosie Pope Embellished Dress


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