Wednesday, January 9, 2013

Ford Models Turns Its Back again on Canada




It's been home to some of the country 's finest and fairest faces, but following virtually 18 several years in their Toronto offices, Ford Models will be pulling out of Canada by the end of January.

Elmer Olsen of Elmer Olsen Versions Management has explained the shift as spurring a "feeding frenzy" to sign some of Toronto&rsquos top talent. Expertise that consisted of far more than 250 gals, gentlemen and moreover -sized versions, who all highlighted prominently during Toronto Style Week.

The Toronto company was also once liable for Cheryl Tiegs and Christie Brinkley &mdash both equally of Sports Illustrated Swimsuit Edition fame &mdash as very well as a young, pre-fame Malin Akerman, the Swedish-Canadian actress who played the kick-ass femme fatale Silk Spectre II in the 2009 video Watchmen.

"It&rsquos unhappy since Ford is a really respected identify and we were being very enthusiastic when they came to Canada and introduced that powerhouse identify to our sector. It was an asset to the Canadian trend business," Olsen advised the Toronto Star. "There will be a feeding frenzy."

Meanwhile, Ann Sutherland, president at Sutherland Models, claimed she was amazed to listen to the information but moved quickly to indication 5 new clientele Tuesday as the term spread. "These are fantastic types and these are fantastic agents. It&rsquos a minor little bit stunning that it would happen," Sutherland claimed. "Our telephones are ringing off the hook."

Chatting heads at Ford&rsquos Toronto procedure have yet to elaborate on why the Manhattan- dependent company made a decision to shutter its only Canadian business office, just describing the shift as a selection from New York offered that Toronto was its smallest market place (the company also holds workplaces in Chicago, Los Angeles, Miami and Brazil).

"Toronto is amazing for a starting marketplace, for a new woman to get started off to do shows, to discover the ropes of being backstage, and understanding to wander a runway and being in hair and makeup," Olsen mentioned. "It&rsquos an remarkable, awesome grooming ground, but it&rsquos modest, smaller potatoes compared to Paris and New York."

The information arrives not very long immediately after Toronto Fashion Week was purchased by world-wide occasion administration firm IMG, which gave Canadian fashionistas hope of being elevated to a brighter, international limelight. Now this most current blow can only indicate that some of our best expertise will be searching across the border for superior chances and bidding au revoir to a Canadian fashion marketplace that's more typically seen as The united states 's slightly modish hat.

Image by using Ford Styles

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