Neglect Audrey Tautou and Nicole Kidman. When Chanel announced their new include girl boy for the No. 5 scent, us Graziettes had been delighted at the refreshing - and hunky - choice. Yep, none other than Brad Pitt is fronting the promotion marketing campaign - but can a male be the face of the world &rsquos most famous fragrance? The remedy is about to be uncovered...
This early morning, the Chanel clan sent an e-mail detailing 'a movie experience' for the project, which will be unveiled on October 15th. 'For the initial time, a man will give his watch on the most female and legendary of fragrances,' the press release reads. So considerably, we know Joe Wright shot the Hollywood actor for the industrial, which functions Brad talking to the viewer as if he ended up talking to a lady. We are blushing presently. Then it&rsquos revealed he's truly talking to the fragrance bottle. Oh.
'To maintain a legend refreshing, you always have to transform its stage of perspective,' President of Chanel Fragrance & Splendor, Andrea d&rsquoAvack, tells WWD. 'It is the very first time we&rsquove had a gentleman talking about a girls &rsquos fragrance. We consider extremely substantially that the perfume is a seduction among a gentleman, a female and the fragrance. No. 5 is our primary fragrance, and we are inclined to make the expense to retain it on that stage.'
And how substantially does it cost to bag Brad? According to WWD, business sources estimated that Chanel expended £4. three million for his A-listy services and above £6 million on U.S. promotion. Ooh la la! Get a look at the fragrance's marvellous historical past in the video clip underneath and let your Mr Pitt fantasies run totally free...
0 comments:
Post a Comment