Overlook Audrey Tautou and Nicole Kidman. When Chanel introduced their new include girl boy for the No. five scent, us Graziettes were being delighted at the refreshing - and hunky - alternative. Yep, none other than Brad Pitt is fronting the promotion campaign - but can a guy be the encounter of the entire world &rsquos most renowned fragrance? The remedy is about to be unveiled...
This early morning, the Chanel clan sent an e-mail detailing 'a film experience' for the venture, w hich will be unveiled on Oct 15th. 'For the 1st time, a gentleman will give his see on the most female and legendary of fragrances,' the press launch reads. So far, we know Joe Wright shot the Hollywood actor for the industrial, which capabilities Brad speaking to the viewer as if he have been talking to a girl. We are blushing already. But then it really is unveiled he's essentially chatting to the perfume bottle. Oh.
WWD have also posted the black and white impression previously mentioned featuring Brad with Joe Wright hunting suitably wistful. What a superb golden mane Bradders has! Even though we're nonetheless not certain by that goaty... The picture was shot by Sam Taylor Timber Johnson who's also lensing the Maison Martin Margiela for H&M marketing campaign, but we have our bets on Karl Lagerfeld himself using Brad x Chanel honours.
'To hold a legend clean, you usually have to modify it s level of view,' President of Chanel Fragrance & Attractiveness, Andrea d&rsquoAvack, tells WWD. 'It is the first time we&rsquove had a male talking about a females &rsquos fragrance. We assume very considerably that the perfume is a seduction amongst a guy, a female and the perfume. No. five is our top fragrance, and we are ready to make the financial commitment to hold it on that stage.'
And how much does it price to bag Brad? In accordance to WWD, business sources approximated that Chanel invested £4. three million for his A-listy companies and over £6 million on U.S. promotion. Ooh la la! Get a seem at the fragrance's marvellous historical past in the online video under and allow your Mr Pitt fantasies run free...
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