With Brad Pitt posing as the new poster boy for Chanel's No.5 fragrance, it seems that male Hollywood stars are the first port of call for French fashion house perfume campaigns.
Read: Brad Pitt's starring role for Chanel revealed
The next hunk rumoured to have bagged an campaign is none other than home-grown Twilight star Robert Pattinson, who according to E! , has just signed a three-year deal with Dior. Estimated to be a worth a cool $12 million (£7.5million), the contract will see the heartthrob star in not one, but a series of ad campaigns for the brand, and join fellow Brit Jude Law, the face of the brand's Dior Homme scent, on the luxury fashion house's payroll.
As last year's Dior fragrance campaign sparked controversy over a topless photograph of Natalie Portman, we wonder what this lucrative dalliance into the world of couture cologne might hold for Pattinson. And, with estranged/not-so-estranged lover and Twilight co-star Kristen Stewart the face of Balenciaga's perfume Florabotanica, could the cosmetic market have a war of the roses on the cards?
READ: Natalie Portman's Dior mascara ad banned
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