Chanel Launches Third Coco Fragrance And This Time It's A Black Elegance

Assume of iconic splendor goods, think Chanel scents - and now the French manner home is including a different fragrance to their repertoire. 

Females and gents, meet up with Coco Black, a homage to the founder of Chanel. The bottle is gothic lovely - jet black with gold accents in the signature Coco shape - and with top notes of grapefruit and Calabrian bergamot and a coronary heart of rose absolute as effectively as Brazilian tonka bean, Venezuelan tonka bean, and bourbon vanilla, the fragrance is a mix of freshness, brightness and 'animal sensuality.'

Chanel&rsquos master perfumer, Jacques Polge, concocted the fragrance in what we can imagine is the chicest lab in the coronary heart of Paris. It's the 3rd addition to the Coco collection and follows the authentic scent which landed again in 1984 and, of training course, the considerably -coveted Coco Mademoiselle. What a line-up, hey? But, Christopher Sheldrake, perfumer for Chanel, tells WWD , 'Noir sits in its possess place. We are mindful not to launch a whole lot of fragrances &mdash we opt for to develop scents that stand for an era, not a passing fancy.' We have every faith Black will grow to be a basic.

And it is absolutely a remarkable distinction to Coco Mademoiselle with its very pink bottle and super - gentle campaigns. In simple fact, the 'luminosity of black' instead reminds us of Girl Gaga's initial fragrance, Fame, which is similarly darkish, sensual and with a black and gold bottle. It's not likely, even so, that Chanel will cast hunky topless males for the ad marketing campaign (boo) so who can we be expecting to be Woman Noir ? In the past, Chanel have signed up Kate Moss, Keira Knightley, Nicole Kidman and most lately Brad Pitt (!) to represent their delightful assortment of fragrances, but we're expecting a suggest -and-moody star with a seductive edge this time spherical. Who are you putting your bets on? We're, in a natural way, keeping out hope for Choupette.

Verify out some of the very best Chanel fragrance campaigns in the gallery higher than.