It looks like E.L. James is keen to replicate her book-shifting prowess (40 million copies and counting, sold worldwide) in the fashion sphere. The west London author has negotiated three licensing deals to bring Fifty Shades of Grey themed clothes to the masses, according to TMZ .
Three manufacturers have been brought on board to create a range of T-shirts, hoodies, tights, daywear, pyjamas, loungewear and of course, underwear.
However as the book's main character, Anastasia Steele, is wooed by billionaire dominant Christian Grey and subsequently spends most of the time in various states of undress, we can't fathom what the range will be based on. Of course there's the plum-coloured sheath dress which she borrows from her housemate for one of her first encounters with Grey, and the mention of a pale blue shirt, but the book's descriptions of underwear: "exquisitely designed fancy European lingerie. All pale blue lace and finery" suggest that James doesn't know her overlock from her shirring.
The first book from the trilogy, which chronicles the complex romance between virgin Anna and S&M loving Grey has become the fast-selling paperback of all time, surpassing Harry Potter and the Deathly Hallows with sales of 5.3 million copies. While the latter bolstered the sales of broomsticks, the "Fifty Shades effect" has so far benefited sales of whips, blindfolds and bondage ties...
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