The No. one pop star will seem in her very first marketing campaign for the business's spring/ summer 2013 selection, which will be unveiled in March 2013.
Go through : Alexa Chung styles Superga's new marketing campaign
She succeeds Alexa Chung, who was introduced as the experience of the fashionable trainers again in February 2011 to celebrate the brand's centenary and showcased in two campaigns - the 2nd of which she creatively directed. The design maven allowed the shoes to delight in resurgence in acceptance, and they have because grow to be the rubber-soled sneakers to be noticed in.
IN Images : Copycat Rita Ora steals Rihanna's fashion
In accordance to Superga, Chung was not able to proceed her purpose as ambassador to the tag due to Television set commitments in the U.S., but "is content that the brand will continue with this kind of a talented new signing".
Superga's basic 2750 design
The brand's model qualifications never finish with Chung and Ora, although before this year Mary-Kate and Ashley Olsen were being declared as co- resourceful directors for the model, which is owned by Steve Madden. The twins gave the covetable basic 2750 lace-ups a lavish makeover in black, grey and navy cashmere with gold hardware. Sold solely at Harvey Nichols, the Olsens' styles arrived in at £250 a pair, as opposed to their regular £40.
The Italian shoe model has also collaborated with British labels Giles and Residence of Holland.
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