These days, WWD arrived out with its once-a-year checklist of the a hundred ideal - identified client manufacturers, and Victoria's Key tops the listing, followed by Hanes, Outdated Navy, and Levi's.
It's truly exceptional that two undergarment brands made it to the leading places on the listing, taking into consideration underwear's propensity to cover beneath other outfits. Evidently there are other aspects at participate in &mdash for example, just about every year Victoria's Magic formula selects some of the most gorgeous women in the planet, and has them walk the runway in elaborate and revealing costumes while The united states 's most popular pop stars execute together with. This is all televised nationally. That in all probability doesn't damage their brand visibility, I would guess. (WWD notes that Victoria's Secret also donated a lot of of its forklifts* and generators to the Nationwide Guard for Hurricane Sandy aid, lest you believe they're all cleavage and Swarovski crystals.)
Hanes looks like a far more simple manufacturer, all cotton white colored briefs and undershirts, but the about a hundred - calendar year - old brand has an yearly advert finances of $ 50 million dollars and works with folks like Michael Jordan, who is one of the couple of basketball gamers even style individuals know about.
Impression by way of Getty
* Can I get a visible on a VS forklift, plz?
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