Katia Kuethe, the brand's new senior director of creative, told the Instances , "I believe the complete celebrity issue has develop into very formulaic: the concept of using a celeb just for the sake of making use of one particular. Basically it really is develop into just shelling out for publicity. Our model would not have to go there. Mind you, if I locate that great lady [ed. observe : like Bryce Dallas Howard?] that I assume could operate with our brand very long - term in a 12 months or each time, I am going to rethink, but for now, Kate Spade New York is undertaking great devoid of."
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