It caused very a stir when newly -appointed creative director Hedi Slimane announced that YSL would be going through a name alter - from Yves Saint Laurent to Saint Laurent Paris - and now we can ultimately see how his reimagination measures up.
The first photos have surfaced of the manner house's rebranding, courtesy of Like editor Katie Grand, who took to her Twitter page to share the photograph. The Instagram photo shows the new 'Saint Laurent' typography, which presently adorns the construction boards bordering the brand's before long -to- open up Mercer Street, New York retail outlet. Unfortunately, in accordance the New York Publication , the new branding has given that been coated up by posters, thanks to T-shirt brand name Rocksmith (who evidently know a good advertising and marketing possibility when they see a single ).
Browse : Yves Saint Laurent established for title adjust
One more photo featuring a black solution box with the new branding on it has also appeared in the latest issue of Vogue Paris, displaying 'Saint Laurent' with Paris composed in scaled-down variety beneath, surrounded by a thick black frame.
When the title change was introduced in June the manufacturer verified that they will keep on to use the legendary overlapping YSL brand, which was created by Cassandre in 1963, and that the rebranding will only use to all set -to- put on, with the house's official moniker remaining as Yves Saint Laurent.
Slimane showed his initial collection for the property, Resort 2013, to decide on prospective buyers earlier this thirty day period, but the planet will get to see his spring/ summer season 2013 selection in the course of Paris Manner Week this September.
The image that appears in the August challenge of Vogue Paris. Image : Vogue Paris
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