Monday, December 3, 2012

Karl Lagerfeld groups up with Melissa



Karl Lagerfeld has embarked on nevertheless an additional collaboration, this time with plastic footwear brand name Melissa.

The eco- welcoming Brazilian brand has previously loved profitable tie-ups with the likes of Vivienne Westwood, Jason Wu, Gareth Pugh, Liberty London, Pedro Laurenco and Victoria's Key design Alessandra Ambrosio, but believe Lagerfeld is their most thrilling yet.

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"In one of the most interesting collaborations the corporation has noticed, Karl Lagerfeld the most iconic designers of the 21st Century, has extended his trend reign into our globe of MELISSA," claimed Paulo Pedó, the CEO fof Melissa. "Karl's design expertise synonymous with couture has been translated into footwear, bridging the gap involving higher - stop and business, extending our client foundation and producing his name available for all."

The brand has been championing recycled plastic by means of its bubblegum-scented footwear for 25 several years, generating sneakers with a "zero waste ethos" by recycling ninety nine. 9 for every cent of factory water and waste as properly as overstocked shoes.

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"We are very thrilled about the partnership with Melissa who have been excellent in translating Karl's inspirations and patterns into truly ironic exciting style merchandise that several ladies in the world will happily dress in," added the CEO of Lagerfeld, Pier Paolo Righi.

Lagerfeld will design for the model for several seasons, with the 1st capsule collection getting unveiled up coming March.

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