Monday, November 12, 2012

How Zara bought its identify



Ever wondered who the Zara at the rear of higher avenue brand Zara is? If you, like us, consider a sultry, trendy, Spanish senorita - all olive skin and tumbling hair like Penelope Cruz and a fantastic pout like Ines Sastre - you could be surprised to understand that she's essentially a big, furry Greek man… form of…

When Zara founder Amancio Ortega was searching for a identify for his initial style shop in La Coruña back in 1975, he decided upon 'Zorba' after the 1964 movie Zorba the Greek, Zara communications director, Jesus Echevarría, describes to the New York Periods.

"I never think they ended up contemplating of making record, just that it was a good identify, but seemingly there was a bar that was named the identical, Zorba, like two blocks absent, and the proprietor of the bar arrived and claimed, 'This is going to confuse points to have two Zorbas.' They experienced presently made the molds for the letters in the indication, so they just rearranged them to see what they could come across. They identified Zara."

So there you have it. He could not be very, or Spanish, but he is received some wonderful dance moves. And with Ortega, 76, last week called by Bloomberg Markets as the 3rd richest person in the entire world with a net well worth of $ fifty three. 6 billion, he's not been a bad minor earner both.

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