Wednesday, August 1, 2012

Proenza Schoulers Drop 2012 Marketing campaign Could Use Some Color ( Forum Buzz)



Proenza Schouler&rsquos Fall 2012 ad campaign stars model popular Meghan Collison (she shut this selection &rsquos runway demonstrate ) photographed in black-and-white by Alasdair McLellan and styled by Proenza Schouler&rsquos runway stylist Marie Chaix. The campaign demonstrates the label&rsquos downtown, awesome younger girl vibe thanks to the apt casting, but forum members would have beloved to see some colour.

Proenza Schouler Fall 2012 - Meghan Collison by Alasdair McLellan

Honeycombchild termed the pictures a &ldquowaste of some of the selection &rsquos gorgeous hues,&rdquo and HeatherAnne agreed. &ldquoAbsolutely, more than virtually any other brand I affiliate them with colour &hellip Meghan appears to be like fairly damn awesome, I adore her moodiness,&rdquo she shared.

&ldquoMuch as I don't fee Meghan's search at all, for these adverts and for this vibe, I have to concede that she's definitely correct for this,&rdquo Northern Star posted.

Proenza Schouler Fall 2012 - Meghan Collison by Alasdair McLellan

Psylocke referred to Meghan as &ldquothe excellent choice for this assortment and marketing campaign. I like individuals pictures a lot,&rdquo she additional. &ldquoI agree that it would have been great to see this in color but I take pleasure in the temper that's created with the black-and-white its gloominess complements the hefty and boxy garments in this selection nicely.&rdquo

For me, the black-and-white images provides an Alexander Wang kind of truly feel to the campaign and the outfits. The brand names court the same cool lady buyers, but I want Proenza Schouler to search additional like Proenza Schouler. The designers&rsquo individuality and creativity typically sets them aside, but if you get away the logo, these could virtually be promotions for any downtown New York brand name.

Pictures : proenzaschouler.com

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