Neglect boring corporate internet sites, Clarins - the regular French skincare manufacturer in the households of pretty much every single females in the British isles - has enlisted the help of the Courtin-Clarins sisters. Yep, the brand is wisely maintaining it in the relatives as sisters Virginie and Claire have teamed up with cousins Prisca and Jenna as they are all the good granddaughters of the Clarins brand founder, Jacques Courtin-Clarins. You may usually see the four beauty heirs flaunting their vogue prowess on the front row at manner months across the globe and they&rsquove been presented in several superior vogue publications which includes Vainness Truthful &rsquos 2011 very best dressed challenge.
So what can we anticipate from their latest enterprise ? Very well, Beauty Flash Blog site - or BFB - is an oh-so- interesting fashion and elegance blog informed via the eyes of Virginie, Claire, Prisca and Jenna. It follows their adventures in the planet of buying, elegance and all things fantastic and officially launches on September 5th with Faran Krentcil at the helm.
Formally of Nylon, Faran instructed Fashionista (who she was once editor of) to expect every day updates consisting of how-to films, guiding -the-scenes capabilities and a &lsquoFrench slang&rsquo dictionary to add a sweet, Parisian experience to the blog site. Oh, this is gonna be very good.
From still left to ideal : Virginie, Jenna, Prisca and Claire
By receiving the seriously very gorgeous socialite sisters onboard, the heritage manufacturer has cleverly focused their long run client. With the enable of the younger Clarins era, a total new audience will arrive on board aim ed by using social media to the max. So you can anticipate BFB accounts on Instagram, Pinterest and Tumblr also, all all set to stream on the site.
To get you even far more enthusiastic, the Clarins daughters have designed this chic introductory video. It is well worth clicking perform just to listen to these accents...
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