Cue excitement and grab the nearest gentleman to spritz simpl y because Calvin Klein have declared an interactive electronic marketing campaign for the launch of its new men's fragrance, Experience. And this isn't really any aged fragrance launch : this all-singing-all-dancing magnificence launch is accompanied by a &ldquoDare to Face &rdquo on the net journey telling a story of &lsquounresolved pressure and desire' in between uber hot actor Alexander Skarsgård and, really frankly, the equally hot Calvin Klein muse, Lara Stone.
The practical experience will begin on the www.ENCOUNTERCalvinKlein.com web page, in which animated GIFs like the kinds observed here cleverly seize occasions from the Tv set advert and deliver them to everyday living in an surprising way. Everything that entails Mr Skarsgård performs for us. Upon finishing an exciting obstacle, customers can observe the Experience Calvin Klein small film and then enter for a opportunity to get the grand prize of an final Experience getaway. Alexander not in cluded.
The revolutionary marketing campaign is the brainchild of consulting artistic director, Fabien Baron of Baron + Baron, and will be supported by a far more conventional but similarly alluring marketing campaign across Facebook, Twitter and YouTube, as effectively as print and Tv promotion, so stay tuned for additional.
But now that you&rsquove swooned above all these fab GIFs, it really is time to get a sneaky peek at the incredible video clip marketing campaign beneath...
Encounter Calvin Klein launches nationwide nowadays and is priced from £38.00
0 comments:
Post a Comment