On the net manner retailer ASOS have witnessed income of Dr. Martens sneakers rocket, reporting a 230 for each cent rise from 2011 to 2012.
The increase is in line with similarly booming profits figures in France, the US and Hong Kong, and follows the firm's March announcement that they had produced profits of £22 million.
Read : Dr. Martens release Liberty print selection
Current house owners of the business, the Northamptonshire- dependent Griggs household, introduced in February that Dr. Martens was up for sale. Speculation adopted that Russian billionaire Mikhail Fridman, owner of expense fund Pamplona Cash, was intrigued in purchasing the organization for £200 million.
Oliver Tezcan, acquiring manager at ASOS, instructed The Guardian that it was not Dr. Martens signature boot design that was flying off the virtual shelf at speedy pace, but the brand's a few -hole shoe - which has been worn by Alexa Chung, Rihanna and Agyness Deyn, who is an ambassador for the model.
One more major vendor for ASOS has been the brand's collaboration with luxury London department keep Liberty, which noticed Dr. Martens most iconic type covered in a number of Liberty's floral prints. "We understood a collaboration would highlight a really exciting discord involving our two brands and bring a unique viewers in to Liberty. The collection bought way over and above our extremely significant expectations," claimed Ed Burstell, Liberty's controlling director.
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