Some men and women may possibly discover it to be overkill that Hedi Slimane launched a whole 2nd portion to his Spring 2013 debut selection for Saint Laurent Paris, but personally, I find the new images capabilities Edie Campbell and musician Beck Hansen to be a extremely welcome addition. Not that the initially ads featuring Julia Nobis weren&rsquot alluring plenty of in and of themselves &ndash they had been, and she did a fantastic occupation of building the selection more attractive &ndash but Edie and Beck bring the campaign to a total new level.
Beck collaborated with Slimane way back when for Dior Homme and it&rsquos pleasant to see the two coming jointly once far more. It&rsquos also great to hear Beck&rsquos tunes in a advertising marketing campaign movie. The adverts, the styles, the inclusion of Beck, and yes, even Slimane&rsquos styling and photography all deliver a new infusion of &ldquocool&rdquo to the model. Slimane is shaking issues up, and seemingly for the very first time, I&rsquom not mad at him for it.
See the finish sets of photographs here and in this article, and check out out the aforementioned marketing campaign video under.
Pictures : Yves Saint Laurent
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