Danish design and all round stylish girl Freja Beha Erichsen has been announced as the new face and brand name ambassador of Maybelline New York. Joining the likes of design Charlotte Free, Christy Turlington and Erin Wasson, Freya is the subsequent lucky lady be utteringing the terms &lsquoMaybe It&rsquos Maybelline&rsquo in her roles as a Maybelline ambassador.
Speaking to WWD, Damien Bertrand, Maybelline&rsquos international brand name president explained &ldquoFreja is an unbelievably beautiful and assured lady. Not only is she a major type for a new era, but she is also a modern day fashion icon off the runway. She really captures the catwalk-to-sidewalk spirit of Maybelline.&rdquo It&rsquos not the first time Freya has been requested to be the experience of a brand name, you could have observed her confront in H&M and Gap campaigns, but this is her first make-up campaign, which we feel is long over due ! Congrats Freja!
Even so, Freja is even now in substantial - need when it comes to walking the catwalk, generating standard appearances on the runways of designer this sort of as Chanel, Marc Jacobs and Yves Saint Laurent, we will be anticipating to see her in the next few of days as New York Manner Week formally kicks off nowadays, and as New York is officailly Maybelline's hub, we're hoping to catch up with Freya backstage to uncover out how she feels about her new signing.
All we require to see now are the new Maybelline campaign images starring Freja, which are due to show up this Autumn. Can we assume a rocky, Freja style edge to the new Maybelline advertisement campaigns? We&rsquore pondering so. But for now, check out the gallery to se some of Freya's finest catwalk moments.
A Q&A With Freja
Is style a thing you have usually been passionate about?
Of course. Vogue is something I&rsquom really passionate about mainly because I assume it presents individuals a way to specific their selves with out saying a term.
How would you explain your fashion style ?
When I&rsquom dressing for myself, I are inclined to go for uncomplicated outfits. Jeans, a t-shirt, and a fantastic leather-based jacket. For me, it&rsquos about currently being comfy and experience like myself.
What&rsquos your beloved piece in your wardrobe now?
My leather-based Balenciaga jacket. I've had it for quite a few many years, so it&rsquos perfectly worn in, thin, and soft.
What offer s you self esteem in your occupation as design and in life ?
I trust in the circulation. I know that almost everything will go the way it need to, and that presents me self confidence to be myself in just about every factor of my job and existence.
How do you define &ldquobeauty&rdquo? What tends to make a girl stunning ?
It&rsquos difficult to define. You can discover it in an quick with just a glance, or it can be further, like when she opens herself up and shares some thing very private or inspiring.
Did you find out any magnificence recommendations or methods from your mom ?
My mother taught me the elegance of a properly - well balanced eating plan. She lifted me to try to eat a great deal of
natural and organic fruits and vegetables.
What is it to be a Maybell ine New York Spokesperson?
I&rsquom very grateful to be presented this chance and it&rsquos a pleasure to be functioning with the talented innovative team at Maybelline New York.
What was the 1st Maybelline New York merchandise you ever used ?
I was launched to Maybelline New York solutions with Volum&rsquo Specific The Falsies mascara. It worked actually well, and I beloved the immediate influence.
Do you have a favorite Maybelline New York product or service ?
In addition to the mascara, Eye Studio Grasp Drama eyeliner is 1 of my favored products.
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