Over the last few years Isabel Marant has borderline cornered the market in outstanding outfits for gamine Parisian cool-girls-about-town (and wannabes, too). So following this afternoon's hibiscus-print, steel-studded, and occasionally outrageously high-hemmed collection, we interrogated her: who, really, is her prototype for Paris chic?
IN PICTURES: Isabel Marant spring/summer 2013
IM: "I think it's just a normal woman. You know, I am doing pret-a-porter and it says what it says: 'ready to wear'. My main concern in doing garments is doing things that you really feel like wearing every day not only for special occasions. Clothes in which you feel at ease, self-confident and pretty - a bit different too - and which leave space for the personality of each woman to be asserted.
Every day I open my cupboard and say 'OK, what can I wear this morning?' I have to drive my scooter around Paris, I have to take my son to school, and then I go to the office and afterwards I have to rush because I have a nice dinner - so I just try to figure out what we need.
Each time when I am starting the collection I am having a theme, but I don't want to stay too close to an exact image otherwise it becomes too literal. For this collection, well, I have always loved the Hawaiian print, and I thought of Elvis in Hawaii - that's why he was on the soundtrack for the show. Also I thought 'what is summer?' and 'what is vacation?'. There were those pictures of Bardot and Birkin walking on the port in St Tropez in the early Seventies - wearing simple clothes but with an attitude and a confidence.
READ: Isabel Marant reveals inspiration behind her must-have wedge trainers
Sexy? Yes, it's sexy but, I hope, never vulgar. Every woman wants to feel pretty for herself and also for others and there are very tiny things that can make you look sexy. I love legs and I love shoulders, and I love a neckline."
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