Alison Veness Will Launch Luxury Brit Shiny ten Magazine in Australia

A few months ago, we obtained confirmation that Australia would get its very own version of Elle courtesy of ACP publications. But now former ACP editor Alison Veness has just one -upped the publishing powerhouse with information that she will start neighborhood editions of high trend Brit glossies 10   Magazine and ten Gentlemen . 

Inadvertently slapping the faces of her ex- employers, the former Harper&rsquos Bazaar editor and founding editor of Australian Grazia will compensate for her two- year hiatus from print by taking on the roles of publisher, editor, and director of both   10 and 10 Males . The offer she&rsquos landed with Zac Publishing will see the publication launching as a biannual hardcover print publication in February and as a electronic title from September.

Veness left ACP again in 2011 as Grazia started falling sufferer to slumping circulation prices, turning her shrewd hand to strategy operating as a manufacturer advisor for Collette Dinnigan. But it appears she&rsquos putting the existing state of print down to a failure to sate our urge for food for manner both equally bold and high priced.

&ldquo ten and ten Males is a pure match for Australian shoppers who are internationally famous for their love of trend and have a thirst for luxury across all platforms. ten is an unbiased, free of charge - contemplating and credible trend place amid a myriad of formulaic, celebrity -obsessed publications,&rdquo Veness asserted by means of push release past week.

Definitely ten has more in common with unbiased local publications that are flourishing in the face of economic uncertainty. Oyster recently celebrated their a centesimal print situation alongside a raise in print marketing and exponential development digitally, and Russh has experienced an 18 % development in subscriptions more than the past 12 months. They take care of this, far too, with smaller sized budgets than titles like Vogue and Grazia, so there&rsquos no cause that a mixture of Vaness&rsquo smarts and ten &rsquos slicing -edge material received &rsquot bring about the publication to prosper. The Australian model will allegedly element significantly of the similar content as its British counterpart, with the addition of substance customized to suit a regional audience.