The new selection, which will go on sale in August following calendar year, is called L'Agent and has been developed in collaboration with the renowned siblings.
It will function fifteen designs, every of which will have seven or eight items - such as briefs, issue and corsets - with an normal price tag tag of £40 - much less than 50 % the price tag of the label's main line, which averages at £95.
Look at : View Monica Cruz demonstrate her genuine self for Agent Provocateur
Monica Cruz, the young sister of Oscar- winning actress Penelope, seems in the existing campaign for the brand, which was started by Vivienne Westwood's son Joe Corre and his then- wife Serena Rees in 1994.
" It truly is a right design and style collaboration. They have been bringing in swatches and aged classic parts and functioning with the style and design team," Garry Hogarth, the brand's chief executive officer instructed WWD, introducing that the siblings were being even involved in the labels and hangers.
"It is so thrilling for me and Mónica to embark on this new journey," stated Penélope Cruz. "We have always been enormous supporters of Agent Provocateur and each of us are incredibly significantly searching ahead to this lengthy - phrase collaboration. We feel very pleased to turn into portion of this great staff."
Read through : Penelope Cruz's sister vamps it up for Agent Provocateur
The partnership among the model and sisters will past for a least of five several years, despite the fact that there is an alternative to increase.
Hogarth, who claims the new line is "a small younger… but incredibly wearable, really sexy and with the handwriting of Agent Provocateur", hopes that inside of 5 years L'Agent will create 50 percent of the business's profits, which is currently £40 million.
Stockists have not however been introduced, despite the fact that Hogarth is aiming for shops such as John Lewis, Selfridges and Harrods.
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