Harvey Nichols has just introduced marketing campaign shots for its new elegance mecca 'Beauty Bazaar'. We didn't feel we could get a lot more excited about the a few floor, 22,000 square foot attractiveness Disneyland in Liverpool A single, but then we saw the electric campaign with hot pink lipstick, eyeshadow and theatrical black eyeliner. Like it!
The campaign was created by adam&eveDDB and shot by photographer Norbert Schoerner and characteristics electrical pink make up with the strapline &lsquoLove Thyself, Elegance Bazaar, Harvey Nichols.&rsquo Pencil Wednesday 7 November in your diaries as this is when the splendor haven opens for enterprise.
Daniela Rinaldi, the Team Concessions & Magnificence Director at Harvey Nichols, who is foremost the Splendor Bazaar advised Grazia< /em>: "The final decision to start this globally revolutionary principle in Liverpool was based mostly on investigation that indicated the area experienced the second greatest basket invest for magnificence exterior of London. With 3,000 millionaires and growing recognition as 1 of the most cultural and varied cities in the British isles, Liverpool is the ideal location for the initial Harvey Nichols Attractiveness Bazaar retail outlet.
"In addition, Liverpudlian's are regarded as 35% more probably to purchase into tanning items than anyplace else in the place, (the town boasts 300 tanning salons - 6 moments the countrywide regular !) This with the actuality that females are reportedly happier after investing dollars on on their own and as a classification, elegance stays resilient in any downturn."
Julia Bowe, Team Push and Promoting Director at Harvey Nichols said : "We desired a campaign that would be iconic, stunning and split the mould of normal magnificen ce advertising and marketing, as this is a totally new notion in the splendor marketplace. These adverts provide to lifestyle the assure at the soul of our Beauty Bazaar, Harvey Nichols keep which is right after pampering and indulging yourself from head to toe across several floors of splendor, seeking in the mirror will be a charming experience and you&rsquoll fall in really like with on your own all in excess of all over again."
Road vacation to Liverpool anyone ?
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