A the latest poll suggests that the Olympics has left driving a strong legacy in the entire world of splendor : a manufacturer new entire body aesthetic.
What most of us, seventy two per cent to be precise, now aspire to is a honed and toned athletic physique and not, it would seem, a catwalk figure. So it is no surprise that splendor firms are signing up our sports activities stars as their new ambassadors.
Procter and Gamble led the new wave with a " wholesome is the new beautiful " marketing campaign previously this year. In a wise shift they signed Jessica Ennis (who knocked both Kelly Brook and Kim Kardashian off the best feminine major spot in a modern poll carried out by the Lifestyle247 boot camp firm ) and Victoria Pendleton as their new faces.
Read through : Olympians Victoria Pendleton, Jessica Ennis and Keri-Anne Payne prove they are worthy of it in the splendor stakes
CoverGirl beauty products also turned to hard - operating athletes, instead than models, to market their equally difficult - performing make-up line with what they say, had been 'impressive results'.
American nail firm OPI is the most current to make its shift into sport. It is an obvious decision, not just because the most recent GelColor marketing campaign (out in November) centers on 'endurance', but also due to the fact Olympic nail art was tough to pass up this summer time. Practically just about every competitor branded their nails with stripes, shapes and stars to present crew spirit.
IN Pics : Olympics Nail Art
Executive Vice President of OPI, Suzi Weiss-Fischmann, believes color is a " potent language, enhancing state of mind, electricity and even productivity." No doubt their robust line up of new poster girls will portray the really identical message. They have decided on gold medallist gymnast Gabrielle Douglas, racing car or truck driver Danica Patrick, volleyball star Miranda Penn Turin and Serena Williams, who also took gold in the 2012 Olympics.
Whether this shift in body aesthetics will be a lasting legacy remains to be witnessed, but with the beauty marketplace putting significant income at the rear of it - Weiss-Fischman projected OPI would shell out tens of millions on the marketing campaign - we assume our new role styles in education could just work out.
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